 Current research interests
Gillian is currently Professor of Marketing at the University of Strathclyde, previously Professor of Marketing at Glasgow Caledonian University. Gill’s research interests have concentrated on furthering understanding of consumer behaviour in services; particularly in the context of the retail and professional service sectors, concentrating on developing an understanding of the cultural context of service consumption and the impact of the internet. A second related theme is focussed on work life balance issues in service sectors.
Qualifications- 1996 - PhD Service Quality in Business Advisory Services
- 1987 - Postgraduate Certificate in Education
- 1982 - Diploma Health Service Management
- 1980 - M.A. Hons (2:1) English
Relevant publications- Newholm T, Laing, A, and Hogg G (2006) Assumed Empowerment: consuming professional services in the knowledge economy European Journal of Marketing vol 40, number 9.10 pp 994-1012
- Laing, A, Hogg G and Newholm T (2005) Regulating in the Information Society Consumer Policy Review vol 15, no 6 pp 223-229
- Hogg, G; Laing, A W and Newholm, T J (2004) “Talking Together: Exploring Consumer Communities and Healthcare”, Advances in Consumer Research, Vol.31, pp.67-74
- Laing, A W and Hogg, G (2004) “Health Care and the Information Revolution: Re-Configuring the Health Care Service Encounter” Health Services Management Research, Vol.17, pp.188-199
- Hogg, G; Laing A W and Winkelman D (2003) “The Professional Service Encounter in the Age of the Internet”, Journal of Services Marketing Vol.17, No.5, pp.476-494.
- Laing A, Fischbacher M Hogg G, and Smith A,(2002) Managing and Marketing Health Services International Thomson
- Laing A and Hogg G (2002) Political Exhortation, Patient Expectation and Professional Execution: Perspectives on the Consumerisation of Healthcare British Journal of Management, vol.13, no. 2, pp.173-188.
- Laing A, Lewis B, Hogg G and Foxall G (2002) Predicting a Diverse Future: Directions and Issues in the Marketing of Services European Journal of Marketing vol.36, no.4, pp.479-494.
- Gabbott M and Hogg G (2001) ‘Non Verbal Communication in Service Encounters: A Conceptual Framework’ Journal of Marketing Management vol. 17, no 1-2, pp5-26
- Gabbott M and Hogg G (2000) ‘The Impact of Non Verbal Communication upon Service Encounters’ European Journal of Marketing vol. 34 no 3-4 pp 384 - 398
- Gabbott M and Hogg G (1999) ‘Consumer Involvement in Services’ Journal of Business Research vol 46, no 2, October pp 159-166
- Gabbott M and Hogg G (1998) Consumers and Services John Wiley
Current and recent research grants- Economic and Social Research Council Impact Scheme Grant to increase the impact of research findings from the Cultures of Consumption programme with the legal community
- Economic and Social Research Council “Organisation Carescapes : Policies and Practices of Care in Business Organisations” (with Professor Linda McKie, GCU and Dr Sophie Bowlby University of Reading)
- Economic and Social Research Council “Consuming Services in the Knowledge Society: The Internet and Consumer Culture”. With Professor A W Laing (University of Glasgow)
- SHEFC Research Development Grant “Centre for the Study of Retailing in Scotland”. With Professor Steve Burt, University of Stirling and Professor John Dawson, University of Edinburgh.
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