Senior Lecturer in Marketing
Department of Marketing
University of Strathclyde

Current research interests

Edward’s research interests cover three broad areas.  These are 1) Social Marketing, 2) Consumer Behaviour, and 3) Service Marketing.

Qualifications

• 1974 - MSc Statistics and Operational Research
• 1972 - BSc (Hons) Mathematics

Selected publications

• Hassan, L., Walsh, G., Shiu, E., Hastings, G. and Harris, F. (2007) “Modeling persuasion in social advertising: A study of responsible thinking in antismoking promotion in eight eastern EU Member States,” Journal of Advertising, 36 (2), 15-31.
• Shaw, D. S., Shiu, E., Hassan, L., Bekin, C. and Hogg, G. (in press) “Intending to be ethical: An examination of consumer choice in sweatshop avoidance,” North American Advances in Consumer Research 2006, 34.
• Shaw, D. S., Hogg, G., Wilson, E., Shiu, E. and Hassan, L. (2006) “Fashion victim: The impact of fair trade concerns on clothing choice,” Journal of Strategic Marketing, 14 (4), 427-440.
• Shaw, D. S., Grehan, E., Shiu, E., Hassan, L. and Thomson, J. (2004) “An exploration of values in ethical consumer decision making,” Journal of Consumer Behaviour, 4 (1), 185-201.
• Shaw, D. S. and Shiu, E. (2003) “Ethics in consumer choice: A multivariate modelling approach,” European Journal of Marketing, 37 (10), 1485-1498.

Projects worked on

NHS Service Delivery and Organisation (2006-2009) ‘’Patients, Professionals and The Internet: Renegotiating the Healthcare Encounter’ Independent Statistician